The secret weapon to rank your app higher on GooglePlay and app store
There are +2 million mobile apps and games over the Android and Apple app store and hundreds launching every day, giving your newly launched app less and less changes to perform and to get valuable users.
The biggest question is how to rank your app or game in search results and get it rightly monetized to receive better returns on your investments.
In order to rank your app on high search results, it is important to understand the mechanics and how the algorithm of GooglePlay and App Store works.
So getting started with ASO (App Store Optimization)
ASO or App Store Optimization is an effective process and technique to rank your app higher in app store search results as a result, the users will find the app easily via search keywords and you will get more downloads to your app.
ASO is pretty similar to SEO where you have to find the right keywords for your website and optimize them to rank higher is search results. In ASO, you need to a proper marketing plan to drive traffic or downloads towards you app.
Why ASO is important?
According the surveys and reports derived from different app stores, around 63% of the apps on GooglePlay and AppStore are discovered through organic keyword searches. However, most of the app publishers are not investing in this secret weapon to overcome the competition.
With organic keyword rankings, it’s all about the selection and placement of keywords within your app description for GooglePlay and keyword search field for AppStore.
ASO provides the initial boost to your app soon after the launch, however for GooglePlay the keywords may take some while to beat the competition.
The mechanics of ASO
For better understanding you have divided the mechanics of ASO into two main factors i.e.
- Primary Factors
- Secondary Factors
Place the keywords in the title with heaviest search traffic. Spend your time in researching and finding quality and trending keywords for your app to be placed in the title because both the search algorithms of Apple and Google gives more importance to the keywords placed in the title of the apps.
It is important to note, that making frequent changes in the app title keywords will bring more harm to your app instead of increasing the traffic. Use tools like SensorTower or AppAnnie to find quality keywords and let them be placed in the title for minimum 3-4 months, even if they do not perform well in the start.
With the passage of time, these keywords will get more and more weightage and will eventually boost your rankings.
Moreover it is also noticed that the apps with keywords placed in the titles have 10.3% more chances to rank higher in search results.
The selection of keywords plays the most important part for the optimization of your app. You need to understand your target audience and what keywords they are searching on GooglePlay and App Store.
One of the key strategy in picking keywords is to select the keywords with high traffic and low competition as it increases your chances to rank sooner.
Total number of downloads
The algorithm of GooglePlay and AppStore give weightage to the apps having regular downloads as compared to the apps do not have regular downlods but organically the number of downloads in not in your control.
For increasing organic downloads you need to focus on the selection of keywords in the title and app’s description or keyword field.
Ratings and Reviews
Likewise the number of downloads, the ratings and reviews for any app are not in your control either but it is a good strategy to reply back to negative comments on your app, this way the user understands that there is someone who is looking to these reviews and working on the updates to make the app or the game better.